There’s a secret to getting your dream clients to fall head over heels for your brand, and spoiler alert, it’s not by making it all about YOU. That’s right! Your brand needs to focus on your clients as the heroes of the story—and you? You’re the guide that helps them reach their full potential.

When you make them the hero of your brand story and position yourself as the guide to help them reach success, that’s when the magic happens.

So, you’ve got a business. You’ve got a logo, a website, and maybe even some branded tshirts with your logo on, But wait, did you know your business isn’t the same as your brand?

Brand storytelling is like telling a captivating story about a brand's journey and values. It's more than just talking about your services—it's about connecting with people emotionally. By using stories, pictures, and personal experiences, brand storytelling helps potential clients understand what a brand stands for and why it’s unique.

One of the questions I hear most often from potential clients is, "What happens in a strategy session, what do we cover?" . I thought it was high time to give you a deeper dive into my approach and what we cover. This is a process I have played with over the years I have been offering Brand Strategy and I am always adding new elements to make it even better for you and your business.